M.C. Academy: Visual Storytelling
Company: M.C. System S.r.l. — 2023
Roles: Storytelling & Narrative Strategy, Content Strategy, Brand Communication, Concept Development, Editorial & Copywriting, Visual & Verbal Identity, Corporate Storytelling, Social Impact Communication and Project Coordination.
This project was born from the desire to give workplace safety a new voice. A vital subject, often reduced to rules and procedures, yet deeply rooted in people’s lives, gestures and everyday moments. Through digital transformation, storytelling became the language to bring safety closer— more human, more tangible, more felt.
To tell a story is to build a bridge: between information and emotion and prevention with awareness. In this project, workplace safety turns into a shared narrative — one that invites care, attention and responsibility, transforming obligation into meaning.
