Aurea
Company: Aurea — 2024
Roles: Brand Identity Design, Logo Design, Visual Identity Development, Concept & Mood Research, Graphic Design and Creative Direction (Visual).
For Aurea, a startup founded by two women and centered around the idea of personal glow-up, I developed the initial brand identity, focusing on logo design and visual foundations. The project aimed to translate the concept of light, warmth and a subtle golden glow into a clean, fresh and minimal visual language. The logo was conceived as a starting point for the brand’s evolution. Through a shared exploration of the founders’ original vision, we chose to embrace simplicity and clarity, allowing light, softness and a golden aesthetic to shape a brand that is still evolving, but already expressive and intentional.
