Bauking
Company: Bauking S.r.l. — 2025
Roles: Marketing Strategy Development, Social Media Strategy & Management, Editorial Planning, Operational Marketing Planning, Content Creation, Visual Layout & Graphic Direction, Brand Image Coordination and Digital Marketing.
I worked with Bauking, a startup based at NOI Techpark in Bolzano, contributing to the definition and structuring of its Marketing foundations.
Starting from an existing logo and website, my role focused on shaping the brand’s Social Media presence and overall Digital Communication. I developed the Marketing Strategy, editorial plan and operational roadmap, defining key themes, visual layouts, content direction and color palette choices.
The project served as a launchpad for building a coherent and recognizable brand image, translating strategic marketing concepts into concrete, consistent and scalable communication tools.
Website content structure and Bauking System Development.
