GHM Gesellschaft für Handwerksmessen
Company: GHM Gesellschaft für Handwerksmessen — 2024
Roles: Agency Social Media Strategy, Agency Social Media Management, Event-Based Visual Identity, Content Creation, Digital Campaign Development, Paid Campaign Ideation, Performance Monitoring & Reporting, Public Marketing, Media Relations and PR Support (Online & Offline).
I worked within GHM, a marketing and press agency operating in a trade fair environment. The role was strongly agency-driven, involving the management of multiple clients, events and communication needs simultaneously.
I focused on developing and managing social media strategies and visual identities for different fairs and events, overseeing content creation, campaign planning and performance monitoring.
I also supported online and offline PR activities, paid campaign ideation, public marketing and media relations, gaining hands-on experience in fast-paced, multi-project agency workflows.
